Righteous Gelato, known for crafting the best small-batch gelato in the game, was ready to launch a bold advertising campaign to support its expansion into new markets. They needed a content partner who could bring flavor, fun, and high production value across every platform, from TV to digital to social media. The goal was to create a unified campaign that turned heads and boosted brand awareness.

2C Media was brought in to lead the full production. We handled everything from creative development to logistics, including talent sourcing, location management, and permitting. Each of the six featured gelato flavors got its own distinct look and feel, shot across custom-designed locations to reflect the brand's playful and premium identity. We produced a series of dynamic 15-second video ads built for broadcast, digital, and social, along with high-quality stills for print and online use. Every asset was crafted to stop the scroll and stay on-brand across channels.

The result was a cohesive and vibrant campaign that captured the essence of Righteous and connected with audiences wherever they encountered the brand. The visuals were bold, flavorful, and full of personality, driving awareness and setting the tone for Righteous’s next chapter of growth. With a smooth shoot across six locations and a multi-platform asset rollout, this campaign was as seamless as it was sweet.