One-third of all online activity is spent watching videos. So even if you are living under a rock, you most likely are still aware of the grasp video content has on the world. The video age in general is taking over all platforms, whether in the form of product videos, youtube reviews, advertisements, etc. Video is quickly becoming number one when it comes to entertainment and marketing.

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Video marketing may seem obvious at first, but gaining control of the digital market is like a science. It's not rocket science but it does require some knowledge of the digital environment. 

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There are so many advantages of video marketing: 

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One of the biggest benefits is that it reels in audiences. Pun intended.

It can also be shared easily when delivered via social media sites like Facebook, Instagram, Youtube, or even Snapchat. Depending on your target audience and their preferred platforms, you can really hook people in and keep them interested through video. Overall, video content helps you reach a larger audience. 

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The Term of the day is: Brand Identity

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Brand identity is a huge selling factor of your brand. Brand identity essentially is the look, logo, colour palette, and other visual elements of your brand. 

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Video content can showcase your brand's creativity and unique aesthetic while also being educational or informative. Keeping in tune with your audience and tailoring your brand's look and feel can not only make your content more exciting but can set you apart from other companies within the same niche. Creative platforms are aesthetic and can be intriguing, so keeping your content equally as creative and intriguing can set you apart from other brands. 

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Take, for example, a company that uses bright colours and humorous videos, it's going to stand out way more than a competing brand that only uses photos and text with plain colours. Making it your own, making it interesting, and putting together a unique brand identity can be the key to expanding your audience and making a memorable impression. 

Furthering the idea of video content as an element of brand identity, the tone and visuals can be a way to create a loyal and trusting network of clients. Old and new clients can watch your videos and get a sense of who your brand is and growing into. Keeping this content relatable, human, and even humorous can bring a welcoming environment that is sought by the audience. 

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Who, what, where? 

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Mobile users are the key to video content. Although video content is great for all platforms, it should be targeted towards specific platforms. Mobile video formats are especially important, as many people spend the majority of their internet experiences on their small vertical phone screens.

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Video is easily consumable and can be packed with information that can be delivered quickly. Yes, you can always explain something on a webpage or in an in-depth paragraph, but it can be better received if visualised. Not only do people prefer quick information delivery through video, but it can be visually interesting and less intimidating than a wall of text. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it. 

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Technically we could have made a video instead of writing this blogpost, however as we discussed in the microcontent Blogspot, long-form content is also important and that still includes things like blog posts, longer-form videos, and product explanations. But again, it's all about balance so video content can get overwhelming if it's all you put out. Give your audiences varying media and find new audiences through different formats. 

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It's worth noting that to develop great-quality marketing video content, you need creativity and an understanding of your target audience. Seeing as video marketing is a huge benefiting factor in the development of your brand, however, it would be an evergreen investment working with video production companies that create some powerful unique video marketing content. 

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