Righteous, the best small-batch gelato in the game, was in the market to create a powerhouse advertising campaign. ‍To add some extra pizazz, they called in 2C Media - the crème de la crème of video production companies in Western Canada - to create a series of scroll-stopping video ads. These ads stood ready to conquer all platforms and formats, from broadcast to digital to social media. 2C Media is never satisfied with just videos and produced killer stills for print and social media, ensuring every channel represented the brand flawlessly. 2C Media handled all talent sourcing, location management, and permitting requirements, ensuring a smooth production day. With six different production locations for each flavour to market, our team ensured every aspect was covered. The results? A cohesive and impactful video advertising campaign that will be the best 15 seconds of any audience's life. With an objective to boost brand awareness as Righteous takes over new markets, this match made in heaven delivered.