SAIT’s Alumni Awards campaign faced a challenge in achieving cohesive, engaging content across its platforms, as previous efforts involved multiple agencies that lacked unity in brand messaging and storytelling. 2C Media streamlined this by creating an integrated 3-month campaign, delivering a suite of animations, profile videos, teasers, event recap media, and more – all crafted to align with SAIT’s brand and modernize its approach. Through unscripted, human-centered narratives and a fresh design perspective, we captured authentic alumni stories that resonated across digital, print, and live channels. This unified strategy enhanced SAIT’s reach, audience engagement, and brand consistency, proving impactful in effectively telling SAIT’s story in a way that was both innovative and authentic.