SAIT’s Alumni Awards campaign had struggled to achieve cohesive, engaging content across its platforms. Previous efforts were fragmented across multiple agencies, resulting in inconsistent messaging, visuals and a diluted brand presence. They needed a partner to bring unity, strategy, and storytelling power to the campaign.

2C Media stepped in to design and execute a fully integrated three-month campaign. We produced a full suite of content, including animations, alumni profile videos, teasers, and event recap media. Everything was built around a consistent visual language and a human-centered narrative approach. Our team focused on unscripted, authentic storytelling paired with a modern design perspective to bring each alumni story to life across digital, print, and live event platforms.

The campaign brought new energy to the Alumni Awards, elevating SAIT’s brand presence and creating a consistent experience across every channel. Engagement increased, audience response was overwhelmingly positive, and internal teams had a clear and unified set of assets to work with. The result was a refreshed approach to alumni storytelling that positioned SAIT as both innovative and deeply connected to its community.