For SAIT's Donor Impact Campaign, we addressed two major challenges. First, we created cohesive, engaging content that maintained unity in brand messaging—a feat not achieved in previous campaigns where multiple agencies led to disjointed storytelling. Our approach united donors, faculty, and students in a singular, powerful narrative. Second, we showcased the real impact of donor contributions by highlighting how their support enhances resources, empowers educators, and ultimately transforms student lives. This dual solution not only streamlined the campaign’s voice but also deeply resonated with SAIT’s community, showcasing the tangible benefits of donor involvement across all levels.
